A FULL DIAGNOSIS

He believed his business was fully optimized.

A $3M Amazon business, run well — clean execution, a strong PPC manager, in-house command of the numbers. This seller believed his performance and profitability were already optimized. The diagnosis found a different answer: a mapped Target scenario that doubles his bottom line — built entirely from his own numbers.

This is Phase 01 as the client received it — what 30 days of diagnosis produce.
01 — LOW-HANGING FRUIT

A major upside, hiding inside Amazon Business.

The diagnosis flagged Amazon Business as a major untapped channel — already producing a quarter of the brand’s revenue and converting at 3.5× the regular marketplace, on just 10% of the PPC spend. His own PPC manager confirmed the read: this can be tapped immediately, simply by adding Amazon Business targeted campaigns. The fix took one campaign type — finding it took the diagnosis.

3.5×
the conversion rate
of regular Amazon
25%
of the brand’s
revenue
10%
of the
PPC spend
02 — FULL POTENTIAL

Brand Analytics showed significant market-share room. The full diagnosis validated it.

Brand Analytics pointed away from the automatic move — improving the product pages. He already wins those: in his strongest sub-niches, buyers who see him choose him. The indication was striking: the untapped share Brand Analytics flagged nearly equals everything he has already captured. And the rest of the diagnosis validated the story: his best-converting ASINs sat low in stock for up to 64% of the past year, and Amazon Business ran underfunded despite far higher returns.

1.4% vs 1.5%
untapped share flagged vs.
share captured today
64%
of days low in stock —
his best-converting ASIN
34% vs 16%
conversion — starved multipack
vs. main ASIN
03 — ROADMAP

A year of work, mapped — each step with its result attached.

No forecast controls the future. The biggest operators commit to concrete numbers anyway — because a plan without a committed number stays ambiguous: assumptions stay invisible, and accountability has nothing to hold onto. So the plan holds three things, written down: the outputs the diagnosis validated, the inputs required to reach them, and the assumptions connecting the two. Numbers first — then everything is auditable.

Outputs — the targets
Starting point
Today
$17K
Amazon Business profit / mo
40%
days below stock minimum
1.5%
market share
$68K
monthly profit
Months 1–3
Low-hanging fruit
$34K
Amazon Business profit / mo
↓
inventory system installed
↑
market share
$85K
monthly profit
Months 3–6
Infrastructure
↑
Amazon Business profit / mo
<5%
days below stock minimum
~2%°
market share
$100–120K°
monthly profit
Months 6–12
Growth
$46K
Amazon Business profit / mo
<5%
days below stock minimum
2.5–3%
market share
$151K
monthly profit
Inputs — the moves behind the numbers
Inventory & cash
From inventory planned by the owner’s own hands — time-consuming, and still short of the steady flow growth needs.
→To an in-house system that continuously reflects stock levels and suggests orders and shipments — decisions take minutes instead of his week.
Market-share capture
From operating without a view of the potential — capturing only about half of what his own data indicates.
→To a system that continuously audits share against potential and directs the PPC manager’s safest next moves — including where budget earns its place before it’s spent.
Product development
From no owner capacity — buried under day-to-day management.
→To a system that audits product opportunities and flags them to the owner with ready briefs — development runs on evidence instead of spare time.
Off-Amazon expansion
From a plan waiting for capacity.
→To the infrastructure to open this growth channel — directed, measured, and actualized on a reasonable timeline.

Every diagnosis starts the same way — with a free look inside the business.

Shown with the client’s permission. Figures as delivered.
WORKING TOGETHER

The audit I ran here is the audit I’ll run on your numbers.

Finding your business potential can only be done in one way: going through the numbers. The first step is a free confidential audit. I go through your P&L, cash flow, and the mechanics behind them, and map where the highest-leverage constraints sit. At the end, you get my honest read: what the upside looks like, and whether it warrants working together. Sometimes the answer is that it doesn’t — and that answer is free too.

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