Eight years building and operating 7–8 figure Amazon businesses — my own seven-figure brand, and a VP role at an Amazon aggregator. I now work inside a select few businesses — each engagement personal, built around the business itself, and only where I see real upside.
I’ve spent the past eight years building and operating 7–8 figure Amazon businesses — starting with one of my own, then inside larger businesses, including as VP Product Development at an Amazon aggregator. The clearest lesson I took from that experience is that scaled e-commerce businesses need exceptional infrastructure tying operations to finance. Without it, complexity compounds faster than the business can absorb it — and growth makes the company more fragile, not less. On Amazon especially, the ability to handle market and execution complexity without losing financial control is a competitive advantage in itself.
That infrastructure is hard to buy off the shelf. Agencies and tools install premade pieces — and whatever edge they give fades once your competitors buy the same ones. So I build it inside the business: planning, auditing, and forecasting systems that connect long-term financial goals to the operating targets your team works against every day. I take on only a small number of businesses at a time, staying close to both the numbers and the decisions — and what we build, your team keeps.
I build that control by working backward from the financial outcome your business can realistically produce into the operating decisions, targets, and systems required to reach it. It separates the few levers that need your judgment from the ground your team owns outright.
One service, four phases, beginning with a free audit.
Since 2018 I have built and operated 7–8 figure Amazon businesses. Among them, I developed and ran the Home & Outdoor Decor department at [name], an Amazon aggregator, and was later appointed VP Product Development. Through the hardest stretch of the aggregator crisis, my work formed part of a company-wide turnaround from roughly $6M in operating losses to the company’s first profitable quarter.
I started with an Amazon Merch account of my own, which reached seven figures — and holds those results to this day. Seven figures in print on demand is a different game than most assume: the space is too crowded to beat with conventional tactics, and holding that level demands exceptional PPC and market strategy.
To this day, my Merch business serves as my massive lab for trialing market-research, PPC, and creative tactics across tens of thousands of products in extremely competitive niches. That lab is where I proof-tested the approach I later applied at the aggregator, managing multiple brands and hundreds of FBA products at high complexity.
Finding your business potential can only be done in one way: going through the numbers. The first step is a free confidential audit. I go through your P&L, cash flow, and the mechanics behind them, and map where the highest-leverage constraints sit. At the end, you get my honest read: what the upside looks like, and whether it warrants working together. Sometimes the answer is that it doesn’t — and that answer is free too.
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